VirtCert.com Redefines Diamonds Online

New Web Service Provides Powerful Sales Features for Diamond Merchants

February 1, 2000  -- VirtCert.com is a new service for the diamond industry, providing unparalleled features for companies wishing to sell diamonds online.  Named after the term "Virtual Certificate" that the company's founders coined in 1994, the site provides the ability to easily upload your diamond inventory, link scanned copies of the original certificates, Sarin reports, and even photographs of the diamonds to your inventory so people can see the certs immediately without wasting time calling and faxing them around.

VirtCert.com is designed for maximum flexibility in marketing your inventory.  You decide what companies can see your inventory, and you can control the markup of your diamonds at multiple price points.  You can even have different markups or discounts for different clients, and the system handles all the pricing without you having to do anything once you've assigned you markups.

{More to come...}